Company Case: Aibo: Looking for a Charged-up Spot?

1) Personal Factors might affect the purchase of an Aibo, or a Wee Bot. For example: The economic situation is really important due to the fact that the Aibo is very expensive, so not everybody can afford it. However, most of them can afford to buy a Wee Bot. Another personal factor could be age. Elderly people could be motivated to buy this kind of product in order not to feel so lonely. Nevertheless, young people could also be induced to buy this product for their children.
2) Cultural factors should be study deeply by marketers because cultures vary from country to country. …