Marketing Plan for Malaysian Airlines

Action plan
*The two A-330-200 delivered recently are planned to be utilized for expansion into Asia.
*Together with the ministry of transport Malaysian airlines should work in tandem and secure additional traffic rights required penetrate new growth markets in Australia, Indochina and Philippines.
*To develop and strengthen arrangements with partner airlines to form code sharing alliance.
*High profile international events in the field of art and sports should be sponsored jointly with Malaysia Tourism promotion board (MTPB). Special discounted packages for the passengers should be introduced who want to participate in such events.
* Introducing new ideas which gain customers confidence like new version of in-flight announcement text and other enhancements for e.g. video and audio programmes with monthly programme change and jukebox functionality.
*The food and beverage department should be completely disposed off or many new ideas should be introduced like introduction of noodle service, light supper, extended beverage list and multi cuisine menu.
Contribution of e-Marketing
With majority of population now online, the internet has become one of the most powerful marketing tool available for business of all sizes. As in the case of MAS ,it 85% of business comes from travel agent,50% comes though the CRSs therefore it incurs an average cost of US$ 3.80 and rest comes through MAS's own network(KOMMAS).
With e-marketing MASs can provide airline tickects through credit card over the internet and the customer will be offered insurance through dedicated independent Financial advisors.
…