Perception in Marketing, Especially about Selective Perception

C. Conclusion
To sum up, perception is an important part of the consumption process. Since perception is highly related with the stimuli that consumers received from the product, most marketers had done so many efforts in order to make a good perception to its product in consumers' mind. Marketers are doing all these efforts in almost every stage of consumption. However, it seems that perception play a much more important role in the search and choice of a product than in the actual purchasing and the disposal of the product. This is because consumers are doing selective perception mainly at those two first stages. Selective perception itself is something that done by every consumers subconsciously. It plays an important role in perception that is made by consumers about a product. That's why marketers have to put more attention about this if they want to succeed gaining a good perception from the consumers.
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