Business Plan - Maternity Wear

Background Information

Mamasita is the business trading name adopted by the following parties:

Oleg Aleksandrov, Bernadette Smith, Kirsten McDowell & Maureen Monteith.

The business is set to begin formal trading in April 2007, with considerable pre-launch marketing and business planning.

1.1 Mission Statement

Mamasita aims to provide chic, attractive, stylish and comfortable clothing in a relaxing environment at affordable prices to enable women to feel beautiful throughout their pregnancy.

1.2 The Business Proposal

The trading name Mamasita has been strategically chosen to reflect an image that fully encapsulates the aims and objectives of this business. Mamasita will provide a range of products and service within the maternity section of the clothing wear industry. The business will specialise in providing high quality and affordable maternity wear in store within the following areas:

Fashionable – for the up to date fashion

Smart/Tailored – for work and evening wear

Casual – for comfort


The range of products available will be tailored to suit customer’s specific tastes and requirements and will aim to reflect current trends.

Mamasita will operate an opening policy of seven days per week and will aim to promote added value features that will include a high class customer service and a section in the store to entertain young children.…