Enhancing Employee Performance Through Effective Human Resource Management

External factors are characterized in two groups. The first being one's culture, family, or reference group, and the second being environmental and situational factors. These external factors although seemingly adventitious by title have great influence on the behaviour of consumers. Their effect is the "total environment" that Holloway refers to in which consumer behaviour theories exist (155). Like all sciences, consumer behaviour theories are constantly tested and adapted in a dynamic equilibrium. …