Marketing Analysis for Visa

Executive Summary
A credit card acts as a purchasing tool that enables consumers to make purchases without having to pay the full amount in cash upfront at the time of purchase. Credit cards also offer consumers with cash in advance service when they withdraw money from the ATM machine. However, the level of interest rate applied to all purchases will depend on each consumer's bank or financial institution and type of account. In market for credit cards, there is a limited amount of brands that consumers can choose from. These brand names range from Eurocard-Mastercard, Visa, American…