Developing A Budget

Developing A Budget
<Tab/>Today's economy has had a profound impact on corporate budgets, including marketing. The budget is often cut, projects are placed on hold or funds are suddenly freed up. Therefore, marketing programs are constantly being adjusted to reflect these changes. As the company's grow, the goals may either become larger or in some cases remain the same. However, with measurable objectives and a strategic marketing plan the companies are still able to accomplish their objectives.
<Tab/>In many cases the public relations operations exceeds their…