Chupa Chups Strategic Management Analysis

I Statement of the Problem
1) Company background
Eric Bernat is the inventor of Chupa Chups. In 1956, Bernat proposed the commercialisation of his idea, the first sweet with a simple ball and a stick of wood and the success was immediate, in spite of the high price. In 1967 Bernat created the first foreign factory in France. Salvador Dalí, who in hardly one hour invented the famous yellow daisy to which the success of Chupa Chups is attributed, created the design of the logo. In the same year, The Company replaced the stick of wood by the one of plastic, more hygienic and safe.…