Public Relation Strategy Stage 2,3

Abstract
XXX-XXX, Inc. hopes to expand into the global market by introducing its Terra Block Machine to the country of Sri Lanka. Known as the hub of South Asia, this country was one of the countries devastated during the recent tsunami. The Terra Block machine can be instrumental in rebuilding the damaged community infrastructure in the villages that were hardest hit. Long-term, XXX-XXX hopes to take advantage of Sri Lanka's regional value to distribute this product to other countries in Southeast and lower Southwest Asia.
Public Relations Strategy
To be effective, the public relation…