How Can Dell Use Price to Increase Its Market Share?

With an increasingly saturated market in the U.S., Dell is faced with several opportunities for growth through product, service, and international expansion. With growth opportunities in both the storage and server markets, Dell must consider the advantages and disadvantages of penetrating deeper into those arenas. Dell must increase market share in areas outside of the United States, where the computer industry is still rapidly escalating. By placing the primary focus on international expansion and utilizing its competitive advantages, Dell's direct model and strategy will succeed globally in further penetrating the growing international regions. Dell's direct model should be incorporated with their strategic decisions and continue their principles of low cost, superior customer value, and virtual integration so that they will be able to increase its market share.
A marketplace is an economic mechanism where buyers with their demand schedule and sellers with their cost schedules meet to trade goods and services. …