Marketing Plan for Halo Café

7.2 Evaluation and control mechanisms
To measure the success of the plan, customer feedback and report selling will be carried out the end of the plan. Information obtained will be used to make improvements in the future and also better serve the group of customers.
Halo Café will seek for the customer feedback through open-end questionnaire, closed-end questionnaire and interview from its customer.
In order to measure the plan, the report selling everyday will helps Halo Café to understand the customers need indirectly.
8. Contingency Plans
There are the issue that will cause some chances in Halo Café's operation:
Competitor
As a market leader, Halo Café is facing a lot of the challenges from different competitors. Hence, to prevent the competitors with similar offering, Halo Café is suggested to put more effort in researching and creating its own unique features, for example, Halo Cuisine.
Economic recession
No denying that, Halo Café has sufficient condition to expand its business in order to compete with others. But it has to ensure that the financial backup is strong enough to take place when economic recession. On the other words, Halo Café will implement a cost cuts instead of expanding its business such as the salary adjusting of the staff.
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