Project B. Strategic Analysis of Plum AS

External Analyzes
Macro – Environment - PEST Analysis
Political
ecological/environmental issues – according to world’s pollution situation environ-mental restrictions can become more and more serious.
current legislation in home market, political stability.
future legislation – this factor can make positive and also negative impact on company’s activities: new prohibitions and restrictions
European/international legislation – as company is achieving new markets outside the Denmark; every country has different rules and legislation
employment laws – according to big volume of immigrant workers and employment problems, governments can announce new laws to protect country’s labor market and as Plum is employing foreign work force there can arrive problems with qualified work force and also with labor costs
government policies – grants, subsidies, initiatives
trading policies - trade restrictions and tariffs
international pressure groups
tax policy
Economic
exchange rates – currency fluctuation; rates can greatly influence exported production prices and also raw material expenses
inflation rates – influence on prices
home economy situation, home economy trends – economical situation in Denmark is quite stable and don’t make any negative impact on Plum’s development
economy growth – if there are economy growth, industrial area is expanding so making employment to increase, more people are on working area and demand after Plum’s production can increase.
overseas economies and trends – as in some countries economic has reached slow-down period, it can negatively influence Plum’s expectations and operations there
interest rates – if increasing: company’s expenses will grow (negative impact), if decrease: company will have to pay less on their debts (positive impact)
taxation specific to product
specific industry factors…