Creativity for Public Relations

Working in a group taught me how to be more sensitive to ideas of others even if I am not fully sure they are correct. It essential to listen to all the thoughts and arguments, because in the end this is the material all group members need to analyse. Time management is also very important in a team work as schedules are very different, although sufficient time needs to be spent on meetings as sometimes on-line working sessions are not as efficient.

In the future I would definitely improve my time management and also dedicate more effort to reading and examining the objectives of the task as unfortunately during the first assignment the final product was rather descriptive and not analytical. The developed creative campaign was not tied to key target audience. There was also little evidence of how the campaign elements tie together, how they would actually work in reality, how as a practitioner I would get the key target audience to engage with the ideas I have thought of. Additionally, in the future I need to think about strategy in greater detail, considering all the tools available as well as the budget.
Overall, the work was not clear and focused and needed justification.

Furthermore, I have definitely changed my perception of creativity. I consider it a vital communications tool. The shift in the environment of the communication definitely changed the format of the messages, people are interested in instant communications, memes, videos and images. This is a big step forward and it requires to adapt for both big organisations and small PR agencies as the end goal is the same.
I am confident that learning through a continuous process of change will help develop my creative ability both inside and outside of my job role.
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