External Communications Anaylsis - Walt Disney Corporation

Public relations have always realized the importance of communication with its target audiences. Without it, an organization runs the risk of inconsistent public opinion from both its internal and external publics. Effective external communication is a vital part of an organizations public relations strategy. An organization may have several objectives in mind when it communicates with its external publics. Some of these include:
<Tab/>Providing information to consumers about the organizations products and services
<Tab/>Promoting the…