Merger of the Institute of Electrical Engineers, Institute of Mechanical Engineers and the Institute of Incorporated Engineers Marketing Plan

1.Executive Summary
Currently there are three major professional institutions within the UK which represent the interests of professional engineers, the Institution of Electrical Engineers (IEE), the Institution of Mechanical Engineers (IMechE) and the Institution of Incorporated Engineers (IIE). Each of these institutions represent the professional interests of engineers, both nationally and to a lesser extent internationally within their individual spheres of interest. Each institution has its own properties, academic and administration staff to execute its business.…