General Environment Factors Affecting the Soft Drink Industry

Technological Environment. Revolutionary developments in machineries brought by technological advancements and discoveries have provided companies with enhancements in its operations, which when adopted and utilized effectively, may bring progress. Here, companies are able to produce more outputs than they have before, increasing its productivity and keeping up with the increasing demand of the market. Discoveries in additives would also provide industry players an answer to cope up with the markets changing taste and preferences with them now being able to produce sugarless sweeteners and caffeine-free products. Moreover, prospects of a self-freezing can, a smart vending machine, and faster fountain dispensers have spurred developments in the distribution of industry products.
Demographics. Age and ethnicity are two main characteristics that affect consumer preference for soft drinks and alternative beverages.…