PR Communications Process

<Tab/>Public relations are one of the most powerful, yet often misunderstood avenues available for businesses to promote themselves. While most people think of it only as getting publicity, it includes much more. Public relation is a method of promotion related to an organization's overall promotional program. It is a communications effort, combined with other advertising/marketing material, designed to favorably influence others' attitudes or perceptions towards your organization or business. When used correctly, public relations can be as effective as advertising, yet costs…