Starbucks

Starbucks can sustain growth by continuing the development of the Starbucks brand image and by increasing its presence in different markets. Starbucks is growing very rapidly and is consistently evaluating new opportunities in its domestic and international retail markets, new specialty sales partners, penetration in the grocery channel and the future potential of its mail order business. As a result, Starbucks should leverage its resources and capabilities and exploit both cost advantages and differentiation advantages in order to achieve its growth objective.
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