Globalization, Innovation and Diversity within the Coca-Coca Cola Beverage Company

Globalization, Innovation and Diversity within the
Coca-Coca Cola Beverage Company
External and Internal factors have broadly different affects on the four functions of management, (planning, organizing, leading, and controlling) in an organization. A company must first recognize the difference between the two, external and internal factors. External factors are all relevant forces outside a firm's boundaries, such as competitors, customers, government entities, and the economy. Internal factors are located within the company, such as employees, quality of the product or service the co…