Southwest Airline Inc. Case: "PEST" Analysis of Airlines Industry

An industry is a creature of its environment. Its very survival and all of its perspectives, resources, problems, and opportunities are generated & conditioned by the environment. Thus it is important for an industry to monitor the relevant changes taking place in its environment and formulate strategies to adapt to these changes.
The overall environment of the Airlines Industry in the USA as found in this case, could be described as that of bitter rivalry. …