Competing with Dell

MATCHING DELL
Dell has enjoyed rapid growth from its modest beginnings in a dorm room. Their success can be attributed to a highly effective strategy, which all five elements of Hambrick and Fredrickson's strategy diamond framework reinforcing each other.
The arena's in which Dell operates are well defined: the company sells computers directly to customers. It serves primarily corporate customers and offers high-performance PC's at relatively low prices. Dell's geographic scope is worldwide, or at least all countries where conditions support the having of a PC. Dell not only tailors ea…