Appeals of the Smirnoff Vodka Advertisement

Every year, companies spend billions of money to promote their products on advertising. Realizing that successful advertising stimulates sales of products directly, advertisers present the excellence of their products to consumers by all possible means. Some magazines even contain more advertisements than contents. Gradually, consumers feel tired and become resistant to tons of similar advertisements around them. How do advertisers highlight their product and catch consumers' attention among hundreds of competitors? Some of them abandon the old style of advertisement and present their prod…