Donna Dubinsky and Apple Computer

Donna Dubinsky and Apple Computer
Describes a major conflict within Apple Computer in 1985 over control of product distribution. The founder and chairman, Steve Jobs, proposed a new distribution process which would transfer many responsibilities away from distribution manager, Donna Dubinsky. Dubinsky believed, however, that this process would be practically and financially unworkable. Presents her defensive and unsuccessful conflict management, culminating in her threatened resignation.
This case deals with the recipients of change, that is the people who are affected by change managemen…