Nestle Water

Facts About the Water
People are increasingly returning to water as their choice of refreshment and a source of well-being

In 2005 82 percent of adults, ages 18-59, consume bottled water

70 percent consume at least one bottle per week
Water Market
Bottled water is the fastest growing segment of the entire beverage industry

At a 7.5 percent growth rate in dollar sales for 2004

Second only to soft drinks in popularity and rapidly narrowing the gap

The market experiences continuous growth of more than 25 percent each year…