The Main Tendencies of Media Development in Europe

1. Commercialisation of the mass media sector.
I think, that mass media as many other societies structures come commercial. There can see, that more and more mass media have private owners and their aim is not serve for societies benefit, but for their own benefit.
As a resulting of commercialisation of the mass media sector can seen - increasing globalisation of media company operations, rapid technological changes in media distribution, the appearance of so called “media tycoons” - some with international ambitions and working in several media sectors and so on.

2. The rise of transnational media giants: power in the hands of few.
A handful of powerful global media groups (such as for example - Time Warner, Disney, Bertelsmann, Viacom, and Rupert Murdoch's News Corporation) take control of the expanding media and leisure market spanning film, television, book publishing, music, new online media, theme parks, sport, the print media and even the theatre. …