Summary about the Text "Marketing Plan"

I am going to summarize the text about the marketing plan, witch I have taken from internet. I thought, it would be very important for me, because text includes plenty of useful information about the marketing. There also are a lot of new terms and words, which I have underlined and translated from English to Latvian. 20 of them I have written out and learned.
Before I start telling you about marketing plan, I’ll tell you about what really is the definition of word marketing – so it is a societal process which discerns consumers' wants, focusing on a product or service to fulfill those wants, attempting to move the consumers toward the products or services offered. Marketing is fundamental to any businesses growth. First of all I would like to tell you what It is marketing plan and why do people or managers of different kind of companies prepare such kind of plans. A Marketing Plan is a written strategy for selling the products/services of a new business. It is a reflection of how serious a company is in meeting the competition head on, with strategies and plans to increase market share and attract customers. An effective Marketing Plan is backed by carefully collected market, consumer and competitor information, sometimes citing professional advice. Why prepare a marketing plan? A good Marketing Plan will help you to improve your odds against more experienced competitors and newly emerging ones. …