Corporate Cultural Analysis of Ltd. "Veolia vides serviss"

The study builds upon a theory of five cultural levels provided by Bath Consultancy Group (2011) which is a slightly broader variation of Edgar Schein’s (1997) model of cultural levels.
Corporate culture consists of a company’s employees that share the same views and goals in the name of a greater good for the company.
The aim of this paper is to research the concept of corporate culture, to analyse corporate culture of SIA “Veolia vides serviss” and to find evidence for five corporate cultural levels based on a model provided by Bath Consultancy Group (2011).
The hypothesis of the study is that SIA “Veolia vides serviss” is a culture that is strongly concerned with environmental protection.
To attain the above mentioned aim and prove the above mentioned hypothesis, the following objectives were set:
1. To do a literature review on the topic;
2. To analyse a monthly newspaper of the company;
3. To draw adequate conclusions.
The research methods employed in the paper are both theoretical and empirical. The theoretical methods include the literature review on the topic and drawing relevant conclusions. The empirical methods used to analyse the data is discourse analysis of a written monthly corporate newspaper “Spilves ielas republika” that consists of six pages.…