The Global Automotive Industry, by Dr P Wells and Dr P Nieuwenhuis

The global automotive industry: a guide for the perplexed - (16/10/01)
For those participating in or affected by the global automotive industry it is often difficult to distinguish the significant from the trivial, the incipient trend from the statistical blip, or the reality from the hype. Equally, in the day-to-day struggle for commercial survival it is a challenge to see the bigger picture, the inter-related parts that constitute the global automotive industry.
Nor is this surprising. The automotive industry is huge by almost any measure, complex, and always rapidly changing. Yet, now more than ever before, it is important for those in the industry to understand how they 'fit' in the maelstrom of change.
So, in seeking to meet this challenge, Dr Peter Wells and Dr Paul Nieuwenhuis of the Centre for Automotive Industry Research have created a unique Guidebook, sponsored by BT International. The Guide* provides an accessible and largely jargon-free account of how the automotive industry works.
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