Short Report on Heineken

Heineken has been around for over a hundred years and is today the world's second best selling beer brand. In the 1970s and 80s the company used a very special ad campaign to break into the British and European markets. It focused on exaggerating the refreshing qualities of the beer. Despite the increasing competition they were successful and the sales tripled.
Gerald Adrian Heineken founded the Dutch company in the mid 80s. It grew fast as its founder toured Europe in search of new ideas and technologies. As a result the new bottom fermentation method was taken to use. …