Scanner Dataset

Table of Contents
Table of Contents<Tab/>1
Executive summary<Tab/>2
Purpose and scope of document<Tab/>2
Methods<Tab/>2
Results and Conclusions<Tab/>2
Recommendations<Tab/>3
Evaluate the design and data collection plan for the scanner study.<Tab/>4
Descriptive information of the sample population<Tab/>4
Description of the brand purchasers<Tab/>8
Consumer of brand A:<Tab/>10
Consumer of brand B:<Tab/>11
Consumer of brand C:<Tab/&a…