Report on "Managing Performance at Haier"

The management of workers and engineers at Haier may be characterized as the management of "a carrot and a whip." We may see some similarity between Haier's management of workers and Taylor's scientific management in the early days of capitalism in USA. Taylor's scientific management encountered severe opposition of laborers and labor unions and thus was not so successful. Haier's management has been well received by workers. Haier's management has also been well received by product development engineers. It is considered as one of the key success factors of Haier.
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