Net Strategy

Computerised networks and electronic distribution lead the dramatic structural changes within the tourism industry, and become central to the distribution mix and strategy. Computer Reservation Systems (CRS) are clearly regarded as the most important facilitators of these changes as they formulate a new travel marketing and distribution system. In its simplest form, a CRS is a database which enables a tourism organisation, to manage its inventory and makes it accessible to its distribution channel partners. The rapid growth of both tourism demand and supply in the last decades, demonstrate…