Marketing

Netto is a Danish supermarket group, opened its first store in December 1990, since then Netto has been trading in the UK successfully. Although it is pitched at the more affluent middle market in it's own country, in the UK it has aimed exactly for the budget end.
Everything Netto does is designed to keep prices down. The stores are very simple, many looking like warehouses, and products are generally displayed either on the pallets they have been transported on or in their packing cases with the fronts cut away. Very little effort or expense is made in presenting (merchandising) the goods to the customers - Netto is thus a far cry from Sainsbury's in this field!
Prices are very good at Netto, although the range is limited. It is therefore very good for getting "basic" shopping - you can save a good money (pounds) a week and do "top up shopping" at a more mainstream supermarket.
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