Marketing Research and Strategy

When marketing a good or service marketing research and marketing strategy must coincide with one another. Marketing research is defined as "research that gathers and analyzes information about the moving of goods or services from producer to consumer" (www.thefreedictionary.com). Marketing strategy is defined as "The articulated plan for the best use of an organizations resources and tactics to meet its marketing objective" (www.fluidcommunications.biz/marketing/marketing_definitions.htm). In an article titled "10 Tips for Marketing Success" written by Kimberly McCall discusses the importance of different marketing strategies and research as well as useful tips for success in the marketing business.…