Marketing Plan: Phase II Paper

No longer will the words "Honey, I think I left the stove on", be uttered.
Abstract
As the firm continues its introduction of the latest innovation in cooking products development - the GE Range Safety Sensor - General Electric (GE) must determine the viability of the product in the existing household appliance market. To accomplish this, GE will conduct various forms of marketing research. Marketing research is "the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions" (University of Phoenix, 2006). …