Marketing Plan: Phase I Paper

No longer will the words "Honey, I think I left the stove on", be uttered.
Abstract
According to the National Fire Protection Association (NFPA, 2006), "cooking fires are the #1 cause of home fires and home fire injuries" resulting in hundreds of deaths and hundreds of millions of dollars of damage each year. With such troubling reports kitchen safety has become increasingly important to consumers. In order to demonstrate commitment to consumer safety General Electric (GE) is pleased to introduce its latest innovation in cooking products development - the GE Range Safety Sensor.
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