Marketing Mix

The marketing mix is a set of tools that a firm can "mix" in order to produce the response they want in the market. This includes everything from creating a new ad to designing new packaging. All of these can be gathered together or "mixed" into four groups commonly referred to as the "4Ps". The "4Ps" are Product, Price, Place and Promotion.
<Tab/>Each of the 4Ps has significant power to influence consumer demand, however, it is only by creating and effective mix that a great campaign can be made. Based on this, it was the innovative choice of marketing mix made by Sprite…