Impact of Public Relations

The assignment for workshop one is to define public relations (PR), and examine the impact of PR on today's society. The student is then asked to give his/her views of PR as an individual. An organization's reputation, profitability, and even its continued existence can depend on the degree to which its targeted consumers support its goals and policies. PR specialists serve as advocates for businesses, nonprofit associations, universities, hospitals, and other organizations, and build and maintain positive relationships with the public.
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