How Sex Sells in Cloths

One must wonder whom exactly a major company like Pepsi is selling to when they put Britney Spears in a half shirt with suspenders and low-slung jeans as Bob Dole watches on. It is doubtful that they are looking to sell their product to a middle-aged woman. Advertisers and designers are very aware of how to target a specific audience. They design their advertisements to conform to the assumptions about the people who are the ones most likely to purchase their products. …