How Children and Family Affect Consumer Behavior. The Influence of Children on Purchase Decisions

In the world of advertising and marketing, children are the targets. For many reasons, children are exerting a greater and greater influence on family buying decisions. Advertisers know that the money is in the hands of the children. As their economic muscle grows, so does a marketer's focus. Understanding how and why a child influences purchasing decisions is important to marketing and business today. If marketers want to be successful they need to look to the children. Kids have a world of power in their small hands. The objective of this paper to demonstrate the cause and effect children have to family decisions, consumer behavior, business, and marketing.
The Research Shows... The numbers grow!
Within the past ten years, there has been a substantial change in family role structure and family purchasing decisions. Businesses have taken notice and the changes are reflected in today's marketplace. …