Customer Satisfaction

Introduction
Maximizing customer satisfaction and building customer value is very important when building a successful and prosperous retail business today. I would like to research what value is to a customer and how to maximize customer satisfaction. The following information provides background on the proposed project.
Where does competition stand in regards to customer satisfaction?
University of Michigan Business School has relinquished that consumers are becoming dissatisfied with the assistance at grocery stores and mass merchandising retailers. …