Customer Relationship Management and Supply Chain Management

In today's global competitive market, first class products no longer guarantee success in the aggressive battle for market share. To be successful, organizations need to increase their productivity and reduce costs. To survive in the present global competitive environment, organizations need to show a heightened awareness to customers' needs. Hence, there is an increased focus on a customer-centric business models and integration of supply chains to enable collaboration between the supply chain partners.
Smarter organizations have realized the need to use information technology to transform the way they deal with the suppliers and customers and the need for real-time communication between the partners. The Internet provides a great opportunity to automate the supply chain and provide organizations with real-time information across various points in their value chain. It guarantees reduction in costs and improved productivity by identifying process enhancement opportunities.
…