Customer Driven Quality - MGT 449

Introduction
In today's market customer satisfaction can make or break an organization. Competition is fierce and companies are in continuous battles to attract new customers and retain the old. Service has become just as important as the product being sold. So what is the most important factor in the success or failure of an organization? Quality. The organization that can provide the highest level of quality will succeed. Years ago, manufacturing companies attempted to improve the level of quality by tuning the processes that were used to develop their products. The manufacturer determin…