Culture Clash in Corning and Vitro Joint Venture

Both Corning and Vitro remain in the situation of distributing each other's product even after the joint venture failed. The main reason is they still can make profit from counterparts' market. We can understand it easier from the first purpose of why Corning enters into joint venture: to gain access to markets that it cannot penetrate quickly enough to obtain a competitive advantage. In addition, both companies were globally oriented, and both had founding families still at their centers, Corning specialized in cookware and Vitro in tableware. Corning was accomplished at melting glass, while Vitro was expert in molding it. The companies intended to combine product lines based on where each company had technical leadership, and they began to swap technology to enhance their respective capabilities. Even though the alliance had been failed, both of them still can get competitive advantages from each other. Further more, if the culture clash problem can be solved or minimized, they still have opportunity to merge.…