Branding and eCommerce

Table of Contents
Table of Contents<Tab/>2
Introduction<Tab/>3
Marketing Strategies<Tab/>3
Retaining Customers and Building Brand Loyalty<Tab/>4
Strategic Alliances<Tab/>7
Opportunities and Threats<Tab/>7
Conclusion<Tab/>9
Bibliography<Tab/>9
Introduction
In the few years that internet shopping has been around in Australia its popularity has grown quite considerably. According to ABS (http://www.abs.gov.au/ausstats/abscensus2.nsf/0/2D803766A4B77E8FCA256CB70002F930?Open&am…