Advertisements

What are the functions of advertisements?
The first is to inform. A lot of the information people have about household devices, cars, building materials, electronic equipment (оборудование, оснащение), cosmetic and food is largely derived (получать, извлекать) from the advertisements. Advertisements introduce them to new products or remind them of the existing ones.
The second function is to sell. The products are shown from the best point of view and the potential buyer, having entered the store, unconsciously (бессознательно) chooses the advertised products . One buys this washing powder or this chewing gum, because the colorful TV commercials convince (убеждать, уверять) him of the best qualities of the product.
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