Strategic Tensions

Introduction
Ethics can be defined as a process of evaluating actions according to moral principal of values (A.Alhemoud). Throughout the centuries people have been trying to choose between profit and moral. Those issues concern fairness, justice, rightness or wrongness; as a result it can only be resolved according to ethical standards.
Setting the ethical standards for the way of doing business in corporation is primarily the task of management. Corporations have to maintain the same standards as an individual person and, in addition, corporations, as organizational units, have their ow…